Presenting the mascot for the 2025 World Ski Championships in Trondheim
Published: 10. October 2023
By: Ingvil Snøfugl
Today marks 530 days until the kick-off for the World Ski Championships in Trondheim. This was highlighted with the world premiere of the Trondheim 2025 mascot, inspired by 6500 children’s drawings and a focus on sustainability.
“We’ve developed an amazing mascot that will generate lots of interest and excitement among children and young people. The colourful wings will also remind us of the importance of sustainability for the sport of skiing,” says Åge Skinstad, head of Trondheim 2025.
Skinstad himself presented the World Championship mascot during a fantastic family event at the city square in Trondheim on Saturday. Several thousand children had a chance to meet the Trondheim 2025 mascot and learn the World Championship dance. The mascot represents key values for what is destined to be the most sustainable World Ski Championships ever. It is an artful meld of a snowman and a bird, with colourful feathers to symbolise the UN Sustainable Development Goals.
The Trondheim 2025 mascot is a combination of a snowman and a bird, with colourful feathers to symbolise the UN Sustainable Development Goals. The 2025 World Ski Championships aspire to be the most sustainable World Championships ever held. Illustration: Berre
“Climate change creates challenges for the skiing sport as well, where a lack of snow is a major problem. If Norway wants to remain a leading ski nation, we need to get children and young people involved. This is why it made sense to ask them to help us design the mascot,” Skinstad says.
The mascot was inspired by 6500 children’s drawings from the World Championship’s drawing competition. The winner of the mascot competition was 16-year-old Nadia from Frøya. Now Trondheim 2025 is kicking off another competition: Children and young people will have a chance to decide the mascot’s name.
“The children who were present during the launch were asked to write their favourite name on a piece of paper. Those who weren’t present can submit their name suggestions digitally. We’re looking forward to naming the mascot,” says Haakon Jensen, Marketing Lead for Trondheim 2025.
The World Ski Championships will be held between 26 February and 9 March 2025. It will be the largest sports festival in Norway in 15 years. More than 300,000 spectators are expected to visit the World Championships. One of the most vibrant memories many will take from the Championships will be our fun and unique mascot.
Would you like more information about our mascot?
Please contact Haakon Jensen via telephone at +47 951 03 981 or e-mail at firstname.lastname@example.org.