Here are the World Championship Ambassadors

The ambassadors for the 2025 WSC will help create the celebration everyone dreams of while also working to ensure that the sport of skiing thrives well beyond the major event in Trondheim.

The World Championship organization held a kickoff for the ambassadors in Granåsen during Toppidrettsveka. The ambassador program includes former ski stars and dedicated enthusiasts. Additionally, international and national active athletes will join and be introduced later.

“We had a fantastic kickoff in Granåsen with our ambassadors. They are excited to contribute to the celebration and to convey how important major championships are for the sport, the athletes, and society,” says Ingvil Snøfugl, Head of PR and Media for Trondheim 2025.

The ambassadors were visited by Trondheim’s Mayor Kent Ranum and former Municipal Director Morten Wolden. Back row from left: Ingvil Snøfugl, Tomas Northug, Magnus Krog, Karstein Hauset, Berit Aunli, Pål Wahl, Ove Aunli, Kasper Kulsetås, Sture Sivertsen, Gunhild Okkenhaug Aksnes, Morten Wolden, and Gro Eide. Front row from left: Åge Skinstad, Tove Fjorden Ree, Roar Ljøkelsøy, Eldar Rønning, Espen Bredesen, Helene Almås Kirkvold, Trond Einar Elden, and Kent Ranum. Photo: Vegard Sem

Former athletes such as Berit Aunli, Vegard Ulvang, Trond Einar Elden, Maren Lundby, and Roar Ljøkelsøy are part of the initiative.

“I participated in the World Championships in 1997 and experienced an incredible celebration. I want to be part of the team that helps create a new ski festival in Granåsen,” says Roar Ljøkelsøy.

Former World Champion in ski jumping, Roar Ljøkelsøy, is excited about the World Championships in Trondheim and being an ambassador for the event on home soil. Photo: Ski-VM 2025

Berit Aunli is also looking forward to contributing as an ambassador.

“When we have a World Championship in the region and are asked to be ambassadors, it’s only natural that we step up to spread positive messages,” says Berit Aunli.