Blåkläder Trondheim 2025 main sponsor

Blåkläder has been announced as the main sponsor of the FIS Nordic World Ski Championships 2025 in Trondheim!

Europe’s leading workwear brand strengthens its presence in one of winter sports’ premier events.

Zug, Switzerland – Blåkläder, one of Europe’s top workwear brands, is stepping up its presence in winter sports as the main sponsor of the FIS Nordic World Ski Championships 2025 in Trondheim. The partnership, brokered by Infront, the exclusive marketing partner of the FIS, reinforces Blåkläder’s global positioning and brand visibility.

At this prestigious event, Blåkläder will benefit from extensive TV-relevant visibility, including perimeter advertising at key competition venues such as the cross-country stadium, ski jumping arena, and along the race courses. The company’s logo will also feature prominently on the athletes’ bibs,
ensuring maximum exposure. In addition, Blåkläder will leverage the FIS’s digital channels to engage a global audience and enhance its brand reach.

The FIS Nordic World Ski Championships 2025 is one of the premier events in winter sports, attracting millions of viewers both on-site and in front of their screens worldwide.

“We at Blåkläder are proud to once again be a partner of the FIS Nordic World Ski Championships, this time as Main Sponsor for the 2025 event in Trondheim, following our successful partnership in 2023. This collaboration reflects our shared values of endurance, precision, and excellence. We are excited to continue supporting the world of Nordic skiing and contributing to the success of this incredible event,” says Jonatan Andersson, Marketing Manager, Blåkläder.